Hey, did you see the Uber rebrand?

I like it. People apparently don’t. This HERE is the release on Uber’s site. Wired has a nice breakdown of the process HERE. I’m big into these process breakdowns. Partly my background in creative but also because I’m a bitter know it all who likes to judge designers and branding. I’m a big fan of the new brand. […]

Louis Vuitton have a new model, and she’s not real…

Louis Vuitton recently unveiled their Spring-Summer 2016 campaign, or Series 4. Witness Lightning, the new model for Louis Vuitton. That’s pretty gorrammed groundbreaking if you ask me. The main character from Final Fantasy modelling Louis Vuitton. I think most of us would expect that this could carry off in Tokyo, Seoul and Hong Kong but it’s […]